Alright, start off with a new layer, 400x100 will do, now give it a black background.

Select the Text tool, and use text size 72p, now with the size of this layer, i'm going to write 'ash'

You put what you want. Make sure it's in white, now move it to the middle. Duplicate the text layer 2 times, and rasterize the first and last. (right click > rasterize) Now select the first layer, and go to Filter > Blur > Motion Blur Use the settings : Angle : 0 Distance 352 (or what you prefer)

Now click ok. Now press ctrl f twice Now repeat the blur with the last duplicate, but this time use the angle as 90.

Now delete the text layer you have left. Now merge the two rasterized layers into 1. then duplicate that. Duplicate it once more. Now, you should have something like this..

Preview

Now i realize the image is plain, but if you add it to another images, and set the layers mode to soft light, it should look good.